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Tuesday, June 18, 2013

5 things to know about Email Marketing to help grow your business

Posted at   3:30 PM - by Kaito 2

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Good Email Marketing will convert your audience into sales.

Some people say… “Email Marketing is a waste of time,” they’re wrong. Email Marketing is still a King. Why? Most successful marketer used email marketing to their content campaign to convert into sales.


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Many of us used social media marketing as more fashionable than ever the old-fashion email marketing, but did you know that email marketing is still alive and one of the most powerful tool.
This is the best way to build audience and grow your business, convert your email list into audience – into sales.  From the inbox list of your clients you can build strong relationship, trust, and direct conversational online.
Email marketing will provides you the best and most effective return of investment, it pays you more than you expect.
These 5 things that may help about email marketing.

Email Campaign

Email marketing is a great way to deliver your campaign to your clients, direct emails of your campaign it will bring back ten times of cost.

When offering product to sale, this is the effective way to promote your products, to build reliable subscribers and convert them into sales. Who tells that email marketing is dead? This is a BIG mistake, your audience from email list will give you a higher engagement, drives direct traffic, higher click through rates – means more money to boost in your business.

Email Newsletters

Building email newsletter for others is a waste of time, because they think that no one will read their content. Honestly I hate newsletter before, I don’t open it. But now when I’m starting blogging I've known how important an email newsletter. When I’m read some good articles I subscribes to it to receive fresh updates from them.
Okay back to email newsletter; if you want your messages be read, you need to have a good relationship with your subscribers. Give them what exactly they want, that you are not just promoting but you want to speak directly to your audience.

You must tell them that they can trust your newsletter and not to consider as a spam, that they need to read it and spread it.

Good newsletter - start with good subject followed by a short description so they can’t ignore it, and will grab their attention to open your messages.

Building Authority


A good marketer knows how to establish credibility to grab the attention of their audience, how to communicate with them to increase authority as a publisher.
As a marketer, you must have a valuable content to offer, to show your expertise and build authority; you need to establish trust and reliable what you are sharing with them.

Build deeper conversation with your audience to develop good relationship so your audience is more likely to click, read, and share your content. 

Don’t give them a content that will lead them to drop-down your credibility, email marketing is not for sharing a junk but to share information that your audience will like to read – the result, you build long tern conversation and effective email marketing.

Creating Sign-up for Newsletters

Launching a new website/blog is very important to have a sing-up for email newsletter and it’s the best way to earn more subscribers that will drives traffic to your site/blog.
To capture the attention of your audience to subscribe with your email list, you must create a good sign-up design, offer freebies like free eBook, giveaways.

Create good content, and most important is… your first email for your subscribers should have a good subject to catch the attention of your readers.

Mobile Email Marketing

Millions of people are now using smart phone to read their emails which is very convenient. Build credibility for your readers so they can trust your email, email subscribers will help your business or brand to grow.

If they know that they can trust your content, they will always check their emails to see updates from you. When readers trust you, you’re building not only relationship between you and readers but you also building authority.


About the Author

A Full time Ofiice staff part-time blogger.

2 comments :

  1. It is actually a nice and helpful piece of information.
    I'm happy that you just shared this useful information with us. Please stay us informed email market share . Thanks for sharing

    ReplyDelete

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